A (sort of) new beer from Carlsberg designed to appear to those who prefer a stylish, minimalist aesthetic. It is supposedly designed to be gender neutral, to universally appeal to both men and women who make up 75% and 25% of the market respectively, as Carlsberg sees women as an untapped market. I’m not sure about the gender bit but I am sure that is has some damn good packaging and I wouldn’t mind trying it.
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